Dear Pinchy's Tip of the Day: Bank of America Helps Consumers Stretch their Dollars With the Launch of Add It Up™

Bank of America Helps Consumers Stretch their Dollars With the Launch of Add It Up™

New Online Shopping Service Gives Customers Up to 20% Cash Back on Purchases at Top Retailers

Here's a NewsFlash!

Pinchy Says: If you're going to spend money, make sure you get the most for your $$bucks$$. Keep your eyes out for deep discounts, and other ways to get extra benefits along with your purchases. So remember to make sure you really NEED it before you buy it, not just WANT it and can't really afford it. And then, have some fun, with this new program that sounds great! Leave me a comment or drop me an email after you check it out - is it really as good as it sounds?

Bank of America Corporation today announced the launch of the Add It Up™ program, a secure online shopping Web site that allows enrolled customers to earn up to 20 percent cash back on their purchases at more than 270 online retailers, including top names such as Walmart.com, BestBuy.com and Barnes & Noble.com. Customers with a current Bank of America credit or check card who are enrolled in online banking can register for free through the Add It Up site at http://www.bankofamerica.com/additup.

“As people are managing their budgets more closely, they’re weighing every financial decision and making every dollar count -- from meeting their savings goals to searching for the best deals on the purchases they need to make,” said David Owen, Checking and Debit executive for Bank of America. “With Add It Up, Bank of America is giving customers a new way to stretch their money by getting cash back on purchases from hundreds of retailers they do business with regularly, and letting them do it online at their convenience.”

Benefits for customers who shop online through the Add It Up site include:
* Getting up to 20% cash back from more than 270 participating online retailers (such as Apple iTunes.com, Macys.com, BestBuy.com, Barnes & Noble.com, Walmart.com, Homedepot.com, Sephora.com, Staples.com, Gap.com, PETCO.com, Overstock.com, REI.com and Landsend.com)
* The ability to pay with either a current Bank of America check card or consumer credit card
* Choosing how to redeem cash back earned: into a checking or credit card account
* Combining Add It Up cash back with existing deals and discounts from retailers and other Bank of America programs such as Keep The Change® and BankAmericard Rewards®
* Keeping track of cash back earnings any time on the Add It Up website
* No limit on how much can be earned in cash back
The launch of Add It Up reflects Bank of America’s commitment to developing innovative products and enhanced offers to help current and new customers make the most of their finances and save money in today’s challenging environment.
Additional current offers include:
* A special interest rate offer on new 7 month or 9 month Risk Free CDs or new 12 month CDs through June 2009
* A special interest rate offer on new promotional money market savings accounts through June 2009
* A premium offer for most new personal checking accounts opened by customers who enroll in direct deposit and meet an average balance requirement
* A new Tiered Interest Checking account that allows customers to earn interest on their checking account balance

For more information on Add It Up (1) and additional current Bank of America offers, consumers may visit http://www.bankofamerica.com.

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About Bank of America

Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience in the United States, serving more than 59 million consumer and small business relationships with more than 6,100 retail banking offices, more than 18,000 ATMs and award-winning online banking with more than 25 million active users. Bank of America offers industry leading support to more than 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients in more than 150 countries and has relationships with 99 percent of the U.S. Fortune 500 companies and 83 percent of the Fortune Global 500. Bank of America Corporation stock is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.

1. Participating retailers and offers are subject to change. You must have either a Bank of America Check Card or Credit Card and be enrolled in Online Banking to be eligible for participation in the program. Redemption of accrued cash back rebates occurs in accordance with program Terms and Conditions, generally monthly when a minimum of $5.00 cash back has been earned. Program is not available to Online banking customers in WA or ID and select military bank customers. Select MyExpression™ credit cards, co-brand check cards, Business credit cards and other accounts are not eligible for participation in the program. Additional restrictions apply. Bank of America and the Bank of America logo are registered trademarks of Bank of America Corporation. All other company and product names and logos are the property of their respective entities and their use does not imply endorsement of or an association with the Add It Up program. For complete details see Terms and Conditions at www.bankofamerica.com/additup.

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